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Brief: Position Sting as the go-to energy drink for college students across India, while increasing product tasting.
TET Approach: Contextually market Sting by creating high-energy environments in campuses across India. Energy Zones were set up in multiple college festivals where students stepped into a dance-off with each other.
600K
Students
Reached
20
Energy
Zones
150K
Products
Sampled
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