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Brief: Encourage women to share their stories of strength and inspire people around them. The most inspiring stories were awarded at the #FitToFight Awards
TET Approach: Activate campus ambassadors across the country to encourage women to share their stories of strength. The activity was culminated with an event- #FitToFight Talks, to celebrate the strength of women!
1.25M
Digital
Reach
700
Stories
Published
300
Event
Attendees
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